6d6 Open Business: Advertising RPGs on Twitter

In this week’s Open Business Meeting we spend most of our time discussing how to advertise the 6d6 RPG on Twitter.

Twitter has given @6d6Fireball £50 of free advertising credit so we decided to give it a spin. Over the last week Chris ran five very similar adverts based on some successful FaceBook adverts. The measure of success for this advertising is the engagement rate which is the number of people who clicked the link, followed our Twitter account or retweeted the advert. Over the five adverts we had an engagement rate of between 1.26% and 2.85% with adverts using images generally doing much better than those without. This advertising cost £20 of our £50 credit. It must be noted that none of this advertising generate any sales.

Results of our first Twitter advertising trial. Click to enlarge.
Results of our first Twitter advertising trial. Click to enlarge.

In tonight’s we planned a new advertising campaign which we are running between the 10th and 14th. The budget is again £20 and the goal is to see if any of our new, carefully crafted adverts out-performs the last batch. In the meeting was Jaye, Mark, and Pat and this is the long list of tweets we came up with. All the tweets will have links to the 6d6 RPG and the same image.

  • Mega collection of 6d6 RPG games at Kickstarter prices, living document promise! Last chance to buy!
  • 6d6 Kickstarter bundles still available for a limited time, get involved in our fast, fun RPG!
  • 6d6 RPG opens new worlds, still at Kickstarter prices, hurry!
  • Successful kickstarter still available, last chance to buy
  • The 6d6 RPG Kickstarter has ended, but you can still get involved.
  • If you buy this game your life will be better
  • UK convention success now a winning kickstarter campaign. 6d6 RPG available
  • Your chance to buy the flexible and creative 6d6 RPG, a hit at conventions across the UK
  • Last chance to buy the flexible and creative 6d6 RPG, with the living document promise
  • Popular and fun 6d6 RPG, ready for you after a fantastic Kickstarter success
  • New creative and flexible 6d6 RPG, a hit at conventions and on Kickstarter. Last chance!

The four tweets we picked are:

  1. Last chance to buy the flexible and creative 6d6 RPG, with the Living Document Promise.
  2. 6d6 Kickstarter bundles still available for a limited time. Get involved in our fast, fun RPG!
  3. UK convention success now a winning kickstarter campaign. 6d6 RPG available
  4. Mega collection of 6d6 RPG games at Kickstarter prices, Living Document Promise! Last chance to buy!

We also each made predictions about which would be the best performing adverts:

  • Jaye – Hopes it will be No. 1 but fears it may be No. 4
  • Mark – No. 2
  • Pat – No. 2
  • Chris – No. 1

Watch out for a post tomorrow about setting up the campaign and next week’s Open Business Meeting for the results.