Having had a big-rethink and pondered what is wrong with 6d6, we are ready to announce our new plan for making a profit.
The One Product Strategy
All our attention will be focused on selling 6d6 Online.
The logic is simple. It makes us the most money.
Plus the more people who get involved with 6d6 Online the more attractive it becomes to potential customers. Thus we get more customers and this virtuous circle can grow. Also, by focusing our marketing on single product we can afford to spend more time on the message, making it better and strong by constantly reinforcing it.
What About PDFs and Planned Releases?
There will be no change in the availability of individual PDFs or the planned schedule of releases. What will change is how we promote them.
So far, we have focused on selling the individual PDFs, e.g. the number of sets of Shootouts sold. With future product will be using the new release to promote 6d6 Online. Success will be measured not in the number of PDFs sold but by the number of memberships sold because of the new release. Our new watchword will be Upselling.
What Will Change?
We will drop attempts to produce hardcopy editions of all our products. This will save time and avoid 6d6 carrying a large amount of stock.
How the different levels of 6d6 Online membership are priced and organised will change. A lot of this will be purely cosmetic and existing members will see no change or will be automatically upgraded to ensure they do not lose any benefits.
With the focus on digital activity and the dropping of many physical products, the emphasis inevitably falls on the home-printing of cards. As part of this we will produce blank cards suitable for home use and make them as cheaply and widely available as possible.
For the retail market, we will produce the Library Card in a pack with the blank cards. This gives us one product that can be cheaply made and still make us a profit even after the discounts for retail and distribution.
Two other major developments come out of this strategy.
The ideas behind 6d6, the idea of openness – our games and our business are open to anyone who wants to get involved – are radically different from other RPG companies. We need to place this at the very heart of our marketing.
But if we talk-the-talk, we need to walk-the-walk. We have to duplicate over the net, the spirit of open creativity that we have among the core 6d6 Crew and a handful of online friends. To this end, we will have two new programmes:
The Ministry of Propaganda
A way for our online friends to get involved not only in promoting 6d6 but in creating the message.
As Yet Unnamed Open Selling Scheme
A way that anyone can sell 6d6 products and get rewarded for the efforts. This will be a financial reward but the idea (for most people) will be that the money is just a way of keeping score and for us to say thank you.
This change of direction is something we can only do once so we must get it right.
Most of May will be tied up with other work (Cybernetics and 6d6 Bots both are nearing completion and need my time for editing / proofing). We also my Birthday sale at the end of the month. My spare time in May will be spent working out pricing levels and defining our core marketing message.
Thus, June will be when we redesign the web sites, hopefully unveiling them at the end of the month with a flourish and promotion. With luck, this will tie-in with the launch of 6d6 Bots.
Feedback and Hangout
There will be open Hangout this Friday 6pm – 7pm UK time to discuss these ideas and other things. Also, please comment below and give me your thoughts because if you are thinking “Chris, that’s a fucking stupid idea”, now is the time to tell me.