The links below are a three part analysis of RPG Kickstarter projects by the Geek Industrial Complex blog. I need to read them in more details but some numbers jumped out at me.
The average successful RPG Kickstarters raises $8,251.31 per project from 110 backers on average. About $45 per backer or the price of an average RPG book.
Given the low volumes, the Kickstarter fees, postage etc etc, at best each Kickstarter will have to pay out 50% in unavoidable costs (the real figure is probably about 80% but I’m being generous). Lets assume that the rest of the money is income for the person organising it.
Income per Kickstarter – $4125
Minimum wage in the US – $15,080 per annum
Average income in the US – $28,567b per annum
To make minimum wage via Kickstater RPG projects would take 3.6 projects or one a quarter. To make an average income it would need 6.9 projects in a year.
Of course this assume a perfect hit ratio. According to the stats, only about 60% of projects get funded.
These figures show why Kickstarter is not a way of running a company and making a living. It is very good for one-off projects or hobby projects or where an existing company wants to test the water with an idea.
But if you want to build a company, build a product range and build long-term success, you need a better strategy than “Let’s do a Kickstarter!”.