One third of the way through the year and we are bang on target to make a profit.
And yet, there is no way we are going to hit our financial goal for 2012.
How can we be on target and yet expecting to miss our goals? The simple answer is growth rate.
What we have done in the first four months of the year is generate a modest income but the month-on-month growth rate is too slow. The targets for the early months were deliberately set low, a way of easing us into this project and preventing us failing before we had even started. However from now on, our income has to grow significantly each month and based on on our current strategy, this will not happen.
Clearly something has to change.
And it will…