I feel guilty about this post because I’m picking on a small publisher like myself and the life of a small publishers is hard enough already.
Any self-employed business person has to be a jack-of-all-trades because there is no one better trained or more experienced that you can delegate the work to. Inevitably there are some parts of the business you are just bad at but you still have to do them and accept the results are going to be far from ideal.
However all business people need to be able to sell. Whether it is face-to-face or through adverts or web sites, it doesn’t matter. Businesses need to have a basic competence in selling.
This morning I received this email from the Fantasy Games Unlimited email list.
Happy New Year! Welcome to 2010. We have news for you. Now Available:
2 new V&V Mini-Modules, available
available for pre order: Aftermath! Magic! The long awaited Magical
rules supplement by David Harmer with new artwork by Eric Williams.200
years later....You can say the world has changed a bit. Dragons,
Elves, Wizards, and more - fighting it out with Dwarves and Orcs with
guns and technology. Will youChoose the path of the Mystical? Or will
you choose the Technological?AFTERMATH! Magic! is the essential
expansion to complete your AFTERMATH! collection. Filled with over 275
spells, mystical races, magic items, and more, AFTERMATH! Magic!
allows you to adventure in the world after a magical collapse. What
caused the collapse? Where did all these creatures come from? This is
left for your players to find out. • Humanoid Races•
Over 275 Spells• Spell Research Rules• Rules for:
• Making Magical Items • Sympathetic Magic
• Herbalism • Alchemy • Ritual Magic
• Dimensional Physics • Special Rules• New
Skills• Fantastic Monsters• A sample world 200 years
after the Magical CollapseStay tuned for more in 2010!
Does this make you want to buy the product? Can you even work out what the product being sold is?
This is a criminal waste of sales a golden opportunity. I joined the email list because I’m am interested in FGU’s products. Aftermath! was my favourite game system during the 80s and a new Aftermath! product is still very tempting. So selling me this product (the Aftermath! Magic Supplement) should be easy but after this email, I am far less likely to buy it.
I highlight this email not to ridicule Fantasy Games Unlimited but to warn small publishers everywhere. It is no good spending months or years creating a fantastic product if you let yourself down with the sales and marketing.
P.s. I know there are lots of errors on my web site and in my emails. Grammar and spelling are weak spots of mine but if I ever do something this badly, please, please, please tell me so I can fix it.