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  1. Last year HBO started an advertising campaign for it’s new TV show True Blood. They did this by taking out full page ads in magazines advertising True Blood a drink for vampires advertising it in the style of energy drinks. One of my favorite slogans was “True Blood – Because Friends Don’t Let Friends Drink Friends” anyhow, people didn’t realize it was bogus and actually started phoning the magazine trying to get some of the drink. What is this advertising exactly?

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